For WebSpree website clients
A new website is the start of your customer journey. A CRM for small business looks after every step after that: answering enquiries fast, following up, getting paid, and keeping in touch for as many months as it takes.
STEP 1
Enquiry
A form, call, chat or DM lands in one inbox and gets an instant reply.
STEP 2
Follow up
Automatic reminders until a call or appointment is booked.
STEP 3
Conversion
Quote, proposal and payment tracked in a clear pipeline.
STEP 4
Onboarding
Welcome messages, forms and next steps sent for you.
STEP 5
Nurture
Helpful, regular contact with everyone not ready to buy yet.
STEP 6
Repeat and refer
Review requests, referral thank you notes and return visits.
Why a CRM after your website build
Most enquiries are not ready to buy the day they contact you. They are comparing options, waiting on budget or checking with a partner. Without a system, those people get one reply, maybe one follow up, and then they slip away.
A CRM keeps every name, conversation and next step in one place, and runs the follow up for you. Your website keeps bringing people in, and your CRM makes sure none of them are wasted. It is the Get Remembered stage of your buyer’s journey, and the one most businesses skip.
WEBSITE ON ITS OWN
WEBSITE + CRM
Keep in touch until they are ready
The business still in someone’s inbox when they are finally ready to buy is usually the one that gets the job. Capture their details once, then stay helpful for 3, 6, 9 months or however long it takes. For more ideas, read our guide on how to retain customers.
DAY 0
Instant reply + guide
Text and email within a minute, then a helpful guide in week one
MONTH 3
Check in
“Still planning? Here to help when you are.”
MONTH 6
Case study
A result for someone just like them
MONTH 9
Seasonal offer
A timely reason to get started
MONTH 12
Anniversary
“A year since we spoke”
Plus a monthly newsletter running the whole time, so your name stays familiar between touchpoints.
20
Example enquiries a month from your new website.
5
Convert straight away. The other 15 are not lost, just not ready yet.
180
People in 12 months who already know you, waiting to hear from you again.
Ideas you may not have thought of
Each of these runs in the background and catches revenue that would otherwise slip through. If your website is not bringing in enough enquiries to start with, begin with our guide on how to improve website conversion.
CALLS
Missed call text back
Miss a call and the CRM texts them straight back: “Sorry we missed you, how can we help?” The conversation keeps going instead of going to a competitor.
QUOTES
Quote follow up chase
Every quote gets a polite follow up at 2, 5 and 10 days, then stops the moment they reply.
REVIEWS
Automatic review requests
When a job is marked complete, a Google review request goes out. More reviews, more trust, more enquiries.
DATABASE
Wake up old contacts
Send one friendly campaign to past customers and old leads. Many businesses find their next sales already sitting in their contact list.
REPEAT WORK
Service reminders
A reminder at 6 or 12 months for anything that needs redoing: servicing, cleaning, checkups, renewals.
BOOKINGS
Missed appointment rebooking
If someone misses an appointment, they get an easy link to rebook instead of a gap in your calendar.
REFERRALS
Referral thank you notes
Track who sent you work and thank them automatically. People who feel appreciated refer again.
PERSONAL
Birthdays and anniversaries
A short, personal message on a customer’s birthday or the anniversary of their first purchase.
TARGETING
Interest tags
Tag people by what they enquired about, so every message they get is relevant to them.
More ways your CRM can work for you
AI RECEPTIONIST
Your phone answered, 24/7
AUTOMATIC SOCIAL POSTING
A month of posts, scheduled in one sitting
SOCIAL CATEGORIES
A balanced feed without the guesswork
Sort your posts into categories, and the schedule rotates through them so your feed always has a healthy mix.
NEWSLETTER
Stay in touch every month, three ways
Packages
One flat monthly price for the platform, plus a setup tailored to how your business runs.
ICNXN PLATFORM
$97 per month inc GST
$88.18 per month + GST
Full access to every feature, whichever ones you use.
SETUP
Done with you
Price on enquiry
We build the foundations and train you to run and grow it.
SETUP
Done for you
Price on enquiry
Pipelines, automations, nurture campaigns and integrations built for you.
SETUP
Done for you + AI
Price on enquiry
Everything above, plus AI receptionist and AI assisted content.
Setup is quoted after a short call so you only pay for what your business needs. Call, SMS, email and AI usage is billed separately based on what you use.
Partners
Your website, your visibility and your CRM, looked after by specialists who work together.
WEB DESIGN, DEVELOPMENT AND SEO
WebSpree Digital
Websites built to get found and bring in enquiries.
CRM, AUTOMATION AND AI
ICNXN
The system that follows up, converts and nurtures.
PLATFORM
HighLevel
The all in one platform the ICNXN CRM runs on.
Your website brings in enquiries, and a CRM turns them into customers. Most people are not ready to buy the day they contact you, so a CRM for small business replies straight away, follows up automatically and keeps in touch until they are ready.
The ICNXN platform is $97 per month inc GST ($88.18 per month + GST), with full access to every feature. Setup is quoted after a short call, so you only pay for what your business needs. Call, SMS, email and AI usage is billed separately based on what you use.
They stay in a nurture sequence for as long as it takes. That means an instant reply and a helpful guide, then a check in at 3 months, a case study at 6 months, a seasonal offer at 9 months and an anniversary message at 12 months, plus a monthly newsletter the whole time.
Yes. The AI receptionist answers calls after hours, on weekends and while you are on a job. It answers common questions using your own business information, books appointments into your calendar and sends you a summary so you can call back ready. If you miss a call, the CRM can also text the caller straight back.
WebSpree Digital builds your website and looks after it on an ongoing basis if you need it. Smash Go looks after ICNXN, the CRM, which runs on the HighLevel platform. For the CRM setup, you choose how hands on you want to be: done with you, where the foundations are built and you are trained to run it, done for you, or done for you with AI receptionist and AI assisted content.
Book a free 30 minute chat. We will map your customer journey and show you where a CRM can lift your conversions.
ICNXN, hello@icnxn.com, icnxn.com
In partnership with WebSpree Digital